The most important question when engaging into sustainable energy is “Why”.

What is driving the need or desire to choose this path?

  • Is it future profits?
  • Is it your customers?
  • Is it a legal requirement?
  • Is it your reputation?
  • Is it a drive to contribute to a more sustainable world?
  • Is it something else?


Whatever the reason may be, it is important to define or obtain a clear answer to the “Why” question, since it sets your goal in a qualitative fashion. A goal that can be incorporated into your full chain of communication and commitment.