The most important question when engaging into sustainable energy is “Why”.
What is driving the need or desire to choose this path?
- Is it future profits?
- Is it your customers?
- Is it a legal requirement?
- Is it your reputation?
- Is it a drive to contribute to a more sustainable world?
- Is it something else?
Whatever the reason may be, it is important to define or obtain a clear answer to the “Why” question, since it sets your goal in a qualitative fashion. A goal that can be incorporated into your full chain of communication and commitment.